Tuesday, December 30, 2008

Winning in India

Great Article on:
  • How LG and Samsung have registered wins in the Indian Market.
  • How a premium segment player is moving to touch the masses and how the volume driven company is moving to be an aspirational brand.
  • Innovation : The key to success. What we have been reading all around comes with this practical example in localized market.
  • Channelizing correctly and the sustaining your customers to stay strong in the market.

http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4338

What Nokia did in India was great , what these Korean duo are doing is phenomenal too.

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