What sells to the female customers , the beauty products tops the list any given century any given second :) . ...
GSK launched a new version of their already established brand Horlicks for the Modern Indian Women . As quoted in BS "With no added sugar and low in fat, Women’s Horlicks promises to address the daily nutritional needs of the modern Indian woman. "
I saw a change in the AD which floated across the TV Channels between the duration when the product came first to market to now when it has been a almost a year into the market.
The initial AD focused on the statement of nutrition , how the women of today is deprived of the essential nutrients due to the hectic work-life schedule and how the new "Women Horlicks" would be the health drink that provides them with these essential nutrients , becoming the part of their daily life.
The AD which is published across now, carries a different "coat" over these factors, it focuses on the beauty of the women ( remember the opening lines of this writing :) ), the skin, the nails ,the hair. It carries ahead with it how essential are the nutrients which this drink would provide to keep them as beautiful as ever. It nourishes from inside ....
I would say a good and simple example of positioning...
