Reviving The New TV With Old Ads

The part that i love the most to watch when i am channel surfing is undoubtedly the advertisements which float across to create the brand and the product awareness to the end users.
During my recent surfing expeditions i have met with the advertisements which i remember from my childhood...i am talking 15 years back from now.
I may not have a correct reason as to why they have re-appeared, but there are a few thoughts around it which i can weave to reason out things....

1. With the financials getting hit across the globe..companies may / will significantly cut there marketing/advertising budget ( Though not a good long term strategy...but that's a separate topic i may write about later ). A few of them , who can still sustain the channel bandwidth cost , will cut in terms of creating and posting the new ads across the channels may as well go back to the legendary old ads, the jingles of which still resides in the mind of about 2 or 3 generations of families now. So they are still in market and seen on TV.

2. Why do customers still love some products over others, even after years they have been associated with that particular brand and product, even though they have a large number of other brands and products available to them? One of the factors by which the customer loyalty is influenced, is by how the value of the product was conveyed to the customer when the product was launched. Of the several aspects , advertisements strike the mark substantially. So it may be an effort to bring in those old "good luck" :) advertisements back on the floor and revive the customer loyalty.... if these ads where able to make waves back in those years they can make waves in these years too....but the sea is different....its playing over the sea of existent customers and making them realize what the product value was in the past ...remains the same or may be more today..but no way less.....

For the newer generation of customers, i think these ads still strike the cord and does make much younger kids ..stop for a while on the channels and guess what..the next day you can find the jingle is as well known 15 years after it was created across the generation of customers as it was known when it was created.....what more do you want from an AD :)...a new singing customer i guess