Its the time when every organization is aspiring to touch human life off their work scopes to create a name for them in the socio-economic development of India.
GE does it with partnering with NGO's in fields of Energy ( Renewable Energy Sources ) to Finance ( Micro-Financing ), empowering the rural India to utilize the potential of their resources to the fullest and enabling the people to go and realize their self-dependence. ITC does it with its "e-choupal" enabling framers to increase their scope beyond local mandis and middlemen.
Now its Google the big boss of search engines has entered with its "Gram Panchayat Puruskar" initiative rewarding the innovations in governance happening across the villages in the country
http://www.google.org/ggpp.html.
What about the role of marketing in socio-economic development? The role/scope/evolution and value of marketing in the development process have been known to be a stimulus to economic development and that will be leveraged in socio-economic sense also.
It will recognize the kind of resource development and management needed to explore the hidden opportunities in the local markets, in turn driving the localized labor/industries to achieve maximum benefits of such initiatives. It will focus its attention to the economic, social, cultural, commercial and technological environments in which the initiative will operate. The role of local populations and the impact of industrial development upon them will be a vital piece of information to expand the horizons of a business market scope.
No comments:
Post a Comment